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Goal

• Consolidate media and business reporting, and provide ongoing analytics as required by the senior leadership
• Measure product LTV, trials, and increase in subscription rates, and recurring revenue from multiple points of sale
• Provide analytics and insights related to retail expansion

Solution

• Implemented a real time reporting and analytics dashboard that unified data from different platforms – Shopify, Amazon, Amazon brand ads & DSP, Meta, Google, Bing, Klaviyo, Recharge
• Conducted affinity analysis to identify product LTV and increasing subscription uptake
• Analyzed multi-channel campaign data to provide CAC and ROAS measurement and insights

Impact

• Reduced data storage and processing cost by 50% through an efficient in-house data architecture design
• Saved 10 hours per week on business and media platform reporting through automation
• Identified top products driving subscription leading to a 12% increase in subscription rate over 2 quarters

Context

• Slim Chickens experienced rapid growth and needed expertise in data analytics to support decisions
• Slim Chickens’s main goal was to use internal and external data to drive improvement in sales and traffic performance for the brand
• Slim Chickens had hired many data vendors and needed an expert that understood these different platforms and could enable the leadership team to drive value through them

Solution

• Conducted a thorough analysis of factors affecting sales and traffic with recommendations generated for promotions, pricing, and media teams
• Analyzed impact of menu and product mix on business performance, operational efficiency, and labor cost to inform optimized menu design
• Established a standardized measurement framework and metrics that aligned multiple departments’ goals to assess impact of all types of promotions

Impact

• Recommended untapped demographics and psychographic customer segments leading to an increase in traffic over the industry avg.
• Optimized menu performance drove higher labour efficiency and sales performance compared to system average
• Saved FTE overhead costs, while reducing turn around time for analytics reports to less than a week

*impact numbers are not highlighted due to confidentiality agreement with the client